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IAB Spain Digital Ad Spend Report: H1 2016

The Data-Centric Organization: Transforming for the Next Generation of Audience Marketing 6

The IAB Spain Digital Ad Spend Report is carried out annually by IAB Spain with PwC since 2002. Its main objective is to provide a trend report about media buying and give an investment figure for the digital advertising industry. Total digital ad spend hit 754.7 million.

IAB Spain Digital Ad Spend Report: H1 2016