Consumers

IAB Spain: 85% of Internet Users Continue to Influence Through Social Networks

Apr. 20, 2016

The Annual Study of Social Networks 2016 released by IAB Spain reveals Facebook is the most used network (94%) followed by WhatsApp (88%), YouTube (66%) and Twitter (52%).

The report revealed other key statistics:

WhatsApp YouTube and social networks are most appreciated by its users
31% for social networking presence increases brand confidence
51% feel it is good for brands to advertise on social networks

Download IAB Spain’s Annual Study of Social Networks 2016 (in Spanish)

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IAB Spain: 85% of Internet Users Continue to Influence Through Social Networks

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