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IAB Portugal Launches, Kicking Off With Leadership Conference in Lisbon

Portuguese Advertisers Association Joins Forces With Leading Publishers, Media & Communications Agencies in the Country to Form 28th IAB in Europe

NEW YORK, NY (January 15, 2015) — The Interactive Advertising Bureau (IAB) announced today that the Portuguese Advertisers Association, in cooperation with representatives from major publishers and media and communications agencies in the country have signed a licensing agreement to form IAB Portugal. Helmed by Bernardo Rodo, Managing Director of OMD Portugal, this new trade organization will join 26 other national IABs and 1 regional IAB in Europe to promote the growth and development of the interactive marketing and media industry through events, research, education, public policy initiatives, the development of best practices and technical guidelines, and more.

Headquartered in Lisbon, IAB Portugal is commencing operations today with a Leadership Conference opening up industry-wide discussion and debate on the current digital media landscape in the capital city. The event will be hosted in partnership with the country’s leading business newspaper, Jornal de Negócios, and David Doty, Executive Vice President and CMO of IAB, will serve as guest host and keynote speaker.

“We welcome IAB Portugal in joining the IAB global network, which includes representation from every continent on the planet, except Antarctica,” said Doty, who heads the organization’s international efforts. “The fact that IAB Portugal is kicking off with a conference that is attracting prominent publishing, marketing and media agency executives, as well as high-level government officials, speaks to their team’s commitment to meeting critical issues and various opinions head on.”

“Digital marketing and media is a worldwide enterprise, demanding that we think across borders if we’re going to thrive within them,” said Rodo. “Portugal is a mature market in the global arena of digital advertising. And, it is imperative that we’re not only part of the conversations surrounding the future of the interactive space in Europe, but look beyond to consider and cooperate with other regions around the world. Being a part of the IAB global network allows us to have a seat at the table for those discussions, and take a role in the leadership that will move the entire industry forward.”

Outside the U.S., in addition to this new IAB in Europe IABs are established in Africa, Asia, Australia, Europe, North America and South America. Across the world, there are 41 national IABs and one regional, IAB Europe. Each organization is independently owned and operated, functioning under bylaws consonant with local market needs, with transparent governance and finances, to advance the interests of the digital industry.

To learn more about the IAB global network, please visit iab.com/global.

About the IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing programs. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. The organization is committed to professional development, elevating the knowledge, skills, and expertise of individuals across the digital marketing industry. The IAB also educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Founded in 1996, the IAB is headquartered in New York City.

IAB Media Contact
Laura Goldberg
[email protected]