Disrupts Classic Conference Model with “IAB Case Study Road Show: Digital Media Success Stories”
New York, NY (January 21, 2010)—The Interactive Advertising Bureau (IAB) today announced the launch of the “IAB Case Study Road Show: Digital Media Success Stories,” a new event series that responds to the growing surge of interest in the best interactive advertising campaigns. Presented by the marketers, agencies and publishers responsible for crafting these integrated cross-platform messages, the IAB Case Study Road Show is the first of its kind—an event series devoted exclusively to a carefully edited selection of those case studies that define innovation in the digital age.
“At the many conferences I attend, there is always one ‘eureka moment’ centered on a great case study,” said Randall Rothenberg, President and CEO of the IAB. “So we decided to create an entire day of only gems of interactive marketing that can empower our audience to put to work what they learn and continue to raise the creative bar for this industry.”
Some of the brands sharing their knowledge and expertise include:
- Ace Hardware
- Betty Crocker
- Clorox
- Electronic Arts
- Ford Motor Company
- Jack Daniels
- Mary Kay Cosmetics
“The Case Study Road Show is based on our belief that the conference experience for marketers, agencies and publishers needs to change,” said David Doty, SVP Thought Leadership, Marketing and Events, IAB. “We set out one objective with this new concept—to show what works and why in an unconventional format where the brands themselves take center stage. There’s really nothing out there like it.”
The series kicks off in March 2010 in the following cities:
San Francisco: March 9
Dallas: March 11
Chicago: March 16
About the IAB:
The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.
IAB Media Contact:
Marla Aaron
Director, Marketing Communications