IAB is thrilled to help launch Privacy for America, a new coalition of representing the advertising industry with members from virtually every sector of the economy, which will work with Congress to reimagine data privacy and support groundbreaking federal legislation that establishes strong data privacy protections for all Americans.
With our increasingly complex and evolving digital landscape, Americans deserve clear data privacy protections that prohibit companies from using their data in unexpected or harmful ways. Consumers should be able to count on basic data privacy and security protections without having to read hundreds of lengthy privacy policies. At IAB, we take this responsibility seriously, and we know that all of us must do better to ensure Americans are secure in their online experience. Learn more here.