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Honors Leaders in the Hispanic Online Advertising Community

New York, NY (December 6, 2005) The Interactive Advertising Bureau (IAB), together with the IAB Hispanic Committee today announced a group of ten Hispanic advertising leaders as the winners of the 2005 Los Pioneros Award (English translation: The Pioneers).

The objective of the Los Pioneros campaign is to honor those forward-thinking marketers who have paved the way for Hispanic Advertising in the Online medium and who have successfully incorporated Interactive in their advertising and marketing plans.

Over the summer, the IAB Hispanic Committee launched an interactive campaign encouraging agencies, marketers, and media organizations to nominate peers as Los Pioneros, considering each nominees impact and insight on the future of the Hispanic market. The IABs Hispanic Committee reviewed nominations, and winners were selected based on specific criteria that included innovation, creativity, and risk-taking.

Winners of the Los Pioneros Award are:

Eugenio Bryan
CEO and

Alberto Ferrer
Vice President The Vidal Partnership

Anne Howard
Director of Online Services
La Agencia de Orci

Jorge Mercado
Digital Marketing Manager & Media Supervisor

Gilbert Monge
Director of Interactive Marketing
Century 21

Debra Nason
Managing Director Bromley

Marla Skiko
VP/Director of Digital Innovation

Lee Vann
Captura Group

John Santiago
Co-Chief Executive Officer
Media 8

Paul Suskey
Co-Chief Executive Officer
Media 8

The Los Pioneros Award is an excellent indicator of how the Hispanic advertising industry has embraced online as an essential component of their marketing mix, said Greg Stuart, CEO and President of the IAB. We are confident that we will see the emergence of new Hispanic Interactive pioneers for many years to come.

The winners will be part of a testimonial campaign that is set to launch in 2006 by the IABs agencies of record – Lpiz, Starcom IP, and Tapestry. The objective of the campaign is to demonstrate how Hispanic marketers effectively use Online and help drive additional advertisers and their agencies to increase the use of interactive in their marketing plans.

Los Pioneros illustrate just how innovative and advanced Hispanic advertising has become, mentioned Peter Blacker, Chair of the IABs Hispanic Committee and Senior Vice President of Digital Media at Telemundo. We look forward to the next phase of this campaign when we will showcase their success stories.

We are very pleased to see such a distinguished group of individuals finally receive the accolades they so deserve, said Liz Sarachek Blacker, Chair for the Los Pioneros marketing sub-committee and Senior Vice President for Media at the nonprofit organization, One Economy. They have each worked tirelessly to promote, brand, and build the Hispanic online market which was, until very recently, the road less traveled.

The Hispanic market is the fastest growing segment of the population, with an increasing demand for sites that will speak to them in their language and address their very specific needs.

Members of the IAB Hispanic Committee are:

  • Peter Blacker, Telemundo (Chair)
  • Tom Arrix, Univision
  • Michele Azan, Terra Networks
  • Liz Sarachek Blacker, One Economy
  • Elicia Brand,
  • Sarah Carberry, Google
  • Adam Chandler, Yahoo!
  • Jorge Consuegra, Yahoo!
  • Jack Flanagan, comScore
  • Jose Rivera Font, Yahoo!
  • Natasha Funk, Terra Networks
  • Tania Garcia, MSN
  • Irma Gonzalez-Clark, Millward Brown
  • Michael Iantosca, MSN
  • Mark Lopez, AOL
  • Jed Meyer, Nielsen/NetRatings
  • Manny Miravete, AOL
  • Dan Murphy, Univision
  • Juan Jose Nunez, Star Media
  • Borja Perez, AOL
  • Alejandro Rodriguez, Star Media
  • Megan Rome, InsightExpress
  • Ann Sestero, MSN
  • Ceril Shagrin, Univision
  • Brian Terr,
  • Lauren Weinberg,
  • Dave Williams, 360i


Founded in 1996, the Interactive Advertising Bureau (IAB) represents leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB boasts over 200 members that are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information, please visit


Tapestry ( is the multicultural contact division of Starcom MediaVest Group. A contact is any opportunity for a consumer to engage with a brand. As, the first and largest multicultural contact agency in the U.S, Tapestry provides integrated media solutions with experts specializing in Hispanic, African-American, Asian, and emerging markets consumers. Tapestry helps clients grow brands across a large variety of categories. With a team of richly diverse contact experts, Tapestry ignites a new rhythm in marketing.


Lapiz ( ranks as one of the top Hispanic advertising agencies in the country, working with such clients as JP Morgan Chase, Coca-Cola, GM Goodwrench, Sara Lee (Hanes/Hanes Her Way), the Interactive Advertising Bureau, Kellogg’s, McDonald’s of Chicagoland, InBev, The Walt Disney Company and The Wrigley Company. Originally the Hispanic Division of Leo Burnett USA, Lpiz established its own identity in 1999 and is considered one of the fastest growing multicultural agencies in the U.S. Having the distinction of winning more EFFIES (the industry award for marketing effectiveness) than any other Hispanic shop in the country, Lpiz was also the recipient of the American Association of Advertising Agencies OToole Multicultural Award in 2004, the highest honor in the multicultural agency space based on an agencys body of work. In 2005, Lpiz won a Silver Cannes Lions a prestigious creative recognition on a global level. Lpizwhich means penciloperates independently within Leo Burnett Worldwide, a Publicis Groupe Agency.

IAB Media Contact:
Lynn Trono