In 2016, IAB celebrated 20 years of innovation and economic growth through digital advertising. IAB has grown from 35 founding companies to over 600 member companies, and IABs all around the globe, in 44 countries. Perhaps of greatest interest is the growth of the industry we represent. In December 1996, IAB issued its first digital revenue report, showing industry revenues of $157 million for the first three-quarters of our founding year. In 2016, the annual U.S. digital advertising revenues topped $50 billion. And in the next few years, digital ad spend in the United States will likely surpass total television, making IP-based advertising the largest segment in the ad industry. The industry’s growth rate in 20 years has dwarfed that of print, radio, and even TV.
View the timeline of milestones to see how IAB has been advancing the media industry.