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Historic Transatlantic Partnership for the Digital Ad Industry

Historic Transatlantic Partnership for the Digital Ad Industry

Today IAB US and IAB Europe join together to publish recommendations for promoting global trade and innovation as our respective governments negotiate a vital trade program. Titled “Modernizing Safe Harbor to Ensure Continued Growth in the Digital Economy”, we provide the industry’s first consensus policy position on data governance issues, and hope they can serve as guidance for ongoing negotiations between the US and Europe on the revision of the Safe Harbor framework.

The US and EU are among the world’s most vibrant digital advertising marketplaces, together representing $92 billion in annual revenue, or nearly 70% of the global industry, and maintaining equally significant market share in emerging categories such as mobile advertising.

The Safe Harbor framework has greatly contributed to the success of this marketplace by providing more than 4,000 businesses, including many IAB member companies, a means to transfer data across the Atlantic in a streamlined and cost-effective manner that ensures consumer protection.

As negotiators in the US and EU undertake the critically important task of reviewing the Safe Harbor framework, it is imperative that both sides seek to develop a more integrated transatlantic market for data flows to accelerate the growth of the digital economy.

It is with this aim that IAB US and IAB Europe today announced principles for a modernized Safe Harbor framework to serve as guidance to US and EU negotiators on the digital advertising industry’s priorities. These principles call for a business environment that is conducive to innovation and economic growth, a balanced approach to economic growth and protection of personal data, increased legal certainty for companies, and coherence with US and EU laws.

The principles also highlight the importance of US and EU trade negotiations that are currently underway as a means to furthering the success of the transatlantic digital economy for years to come.

IAB US and IAB Europe will continue to leverage the IAB Global Network to push for a workable framework that ensures the responsible flow of data between the world’s two largest digital marketplaces.

Authors

Author
Randall Rothenberg
Executive Chair
at IAB

Author
Townsend Feehan