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Focus 2000 To Set IAB Agenda For New Year National Advertisers Address Key Issues
New Board Members To Be Elected
Cocktail Party and Networking Dinner Set For November 1

New York, NY – October 18, 1999 – Highlighted by a wide-ranging discussion of key industry issues and the setting of year 2000 priorities, the Internet Advertising Bureau will close out the century with a varied program of panel discussions and informational presentations at the organization’s Fourth Annual East Coast Membership meeting in New York on November 3, in conjunction with @d:tech. The IAB’s annual cocktail party and networking dinner will be held on the evening of November 1. @d:tech attendees can register for the IAB cocktail party and dinner and the membership meeting, online at Both events will take place at the New York Hilton & Towers.

“As our industry becomes more and more a part of the fabric of everyday life it is increasingly important that we not only to keep pace with the growth of the Internet, we should also be key players in its advancement,” said IAB Chairman Rich LeFurgy. “The membership meetings are significant benchmarks for us in this respect, as they bring us together in one place, at one time, and afford us the opportunity to exchange ideas and hear from others in the industry with similar goals.”

The IAB members-only morning session will hear a presentation from Millward Brown Interactive’s Rex Briggs entitled “New Research Statistics Reinforce The Value of Online Advertising,” the latest Online Ad Revenue Report from PricewaterhouseCoopers, and a Jack Myers Consulting presentation entitled “Advertisers Rate Online Sales Organizations – The Report”. Voting for seven new Board of Directors positions will also take place, with results announced later in the program.

The afternoon session, open to all IAB members and @d:tech registered attendees, will present four sessions, including:

  •  “Strategies for Increased ROI: Data Collection,” Ad Targeting and Privacy – Moderated by IAB Board member Susan Bratton, the discussion will include executives from AdForce, Privaseek, DoubleClick. MatchLogic and Giant Step
  • “Online Ad Effacacy – The Good News About Banners and Other Ad Models,” presented by Marianne Foley of IPSOS-ASI
  • “International Sales – Where The Dollars Are and How To Find Them” Moderated by IAB Board member John Nardone, the panel will include executives from Procter & Gamble, DoubleClick, MicroSoft Network, America Online, Oglivy One and Real Media
  • “Trend Spotting: How Publishers Are Monitizing Their Sites” – presented by Jupiter Communications’ Drew Ianni

Designed to bring first hand information to the membership and industry at large, The IAB will also present a new element to the membership meeting format, “An Advertiser Speaks — Vertical Niches.”

  • Evelyn Lamden of Jenny Craig will present her thoughts on “Consumer Package Goods – New Marketing Applications
  • Mary Bermel of Compaq Computer will speak about “The Hi-Tech Market’s Online Opportunity

Founded in 1996, the IAB is the leading online advertising association with over 300 active members. Its activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the online medium and educating the advertising industry about the use of online advertising. Current membership includes companies that are actively engaged in the sales of Internet advertising, with associate membership including companies that support advertising, — interactive advertising agencies, measurement companies, research suppliers, technology suppliers, traffic companies and other organizations from related industries. A global organization, IAB member countries include Belgium, Canada, France, Germany, Holland, Italy, Switzerland and the United Kingdom, and is currently developing membership countries in Asia and Latin America, as well as other countries in Europe. The IAB and the Internet Local Advertising & Commerce Association (ILAC) agreed to combine their organizations in July of 1998.


Marla Nitke IAB

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