Still Room for Non-U.S. Companies, Says IAB
NEW YORK, NY (June 23, 2015) — The Interactive Advertising Bureau (IAB) today announced the inaugural Board of Directors of the IAB Tech Lab, a nonprofit research and development consortium tasked with producing scalable technology standards and solutions for the global digital media and marketing industry. The IAB is actively seeking participation from non-U.S. technology innovators.
The Executive Committee of the Board of Directors includes representatives from Tech Lab Founding Member companies:
- Jonathan Bellack, Director, Product Management, Google
- Anand Das, Co-Founder and CTO, PubMatic
- Kelly Petersen, Vice President, Product, Tremor Video
- Tom Shields, Senior Vice President, Strategy, Publishers, AppNexus
- Michael Smith, Vice President, Revenue Platforms and Operations, Hearst Magazines Digital Media
- Srini Venkatesan, Vice President, Engineering, Ads and Data, Yahoo
Other leaders joining the Board of Directors include:
- David Adams, Senior Vice President, Ad Product and Monetization, Condé Nast
- Krishan Bhatia, Executive Vice President, Business Operations and Strategy, NBCUniversal
- Andrew Casale, President and CEO, Index Exchange
- Martin Gilliard, Senior Solutions Director, Identity Manager, Experian Marketing Services
- David Jakubowski, Head of Ad Tech and Atlas, Facebook
- Tian Lim, CTO, Hulu
- Erynn Petersen, Senior Vice President, Audience Products and Editorial Tools, Time Inc.
- Robyn Peterson, CTO, Mashable
- Jason Richman, Head of Monetization Products, Spotify
- Neal Richter, CTO, Rubicon Project
- Bill Simmons, CTO, DataXu
- Peter Sirota, Senior Vice President Engineering, Quantcast
- Eoin Townsend, Chief Product Officer, Collective
David J. Moore, President of WPP Digital and Chairman of Xaxis, serves as head of the IAB Tech Lab Board of Directors, and was instrumental in recruiting top tech executives to the inaugural board. He will now join forces with the new board members to enlist international digital media and marketing leaders to participate as well.
“The IAB Tech Lab’s mission is one with global implications,” said Moore. “The senior executives and thought-leaders that have taken their place on the Tech Lab’s board will be vital in creating new technologies and pathways to reduce friction within the supply chain, and enable the safe growth of the industry. But we will need to include leadership from other markets, if we’re to fully deliver on those objectives – and, with a few Executive Committee and general board seats remaining, we will be actively recruiting tech expertise from the world over to join the roster.”
“We are excited that this initial group of the top technology and business of technology minds has been formed,” said Scott Cunningham, Senior Vice President, Technology and Ad Operations, IAB and General Manager of the IAB Tech Lab. “The Tech Lab has exceptionally important work around supply chain standards, tools and testing platforms, and topical work around ad blocking, supporting the Trustworthy Accountability Group, viewability, and other verification lifting ahead of us. This new board will be critical in guiding solutions that have an environmental impact to the supply chain. And, we look forward to adding to its ranks with technology executives from outside the U.S.”
The Tech Lab’s governance structure allows it to become a truly global body and accept member companies from outside the U.S. In addition, marketers and agencies, as well as other companies with interests in the digital advertising and marketing supply chain, will be invited to join. The IAB Tech Lab currently has 2-3 spots for Executive Committee and 15 additional places on the Board of Directors reserved for international members. Any executive who would like to take advantage of these opportunities should email [email protected]
For more information on the IAB Tech Lab, please visit http://www.iab.com/organizations/iab-tech-lab/.
About the IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. The organization is committed to professional development, elevating the knowledge, skills, and expertise of individuals across the digital marketing industry. The IAB also educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Founded in 1996, the IAB is headquartered in New York City.
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