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David Morris, Chief Revenue Officer, CBS Interactive, Elected Chairman of IAB Board of Directors

Morris Succeeds Vivek Shah of Ziff Davis

Lauren Wiener of Tremor Video Elected Vice Chair

PHOENIX, AZ (February 8, 2015) — The Interactive Advertising Bureau (IAB) Board of Directors today elected David Morris, Chief Revenue Officer at CBS Interactive, as Chairman. The election took place at the opening of the 2015 IAB Annual Leadership Meeting in Phoenix, AZ. Morris, who was Vice Chair in 2014, succeeds Vivek Shah, CEO of Ziff Davis, Inc., who served as the head of the board last year. Lauren Wiener, President, Global Sales and Marketing at Tremor Video, has been voted incoming Vice Chair.

“Working closely with the IAB over the past year has reinforced my long held belief in the industry’s ability to come together to address concerns and identify new opportunities,” said Shah. “Marketer demand for interactive advertising has never been stronger with tens of billions being invested in digital. I am confident that David Morris has the deep knowledge and expertise to ensure that IAB and the industry at-large can build on that momentum, and foster even greater growth for digital’s tomorrow.”

“The IAB has an ambitious agenda – one that is sure to propel the digital media and marketing industry ahead,” said Morris. “I look forward to taking on this new position, coalescing members around critical issues involving rapidly changing technologies, self-regulation and public policy, the shift in measurement and transactional currency, and much more. I’m equally committed to keeping IAB members at the forefront of innovation, supporting the development of the types of new standards, technologies, and best practices that will allow interactive advertising to flourish on a global scale.”

New elections to the board include:

  • Michael Barrett, CEO, Millennial Media
  • Paul Caine, Global Chief Revenue Officer, Bloomberg Media
  • Scott Howe, CEO and President, Acxiom
  • Meredith Kopit Levien, Executive Vice President of Advertising, The New York Times Company
  • Harold Morgenstern, Senior Vice President, Advertising Sales, Discovery Digital Media, Discovery Communications

Members re-elected to another term on the board are:

  • David Brinker, Senior Vice President, Business Development/Operations, News Corporation
  • Eric Franchi, Co-Founder, Undertone
  • Neil O. Johnston, Executive Vice President, Strategy and Digital Innovation, CMG Digital
  • Jean-Philippe Maheu, Managing Director, Global Brand and Agency Strategy, Twitter
  • Neal Mohan, Vice President, Display Advertising, Google
  • Vivek Shah, CEO, Ziff Davis
  • Rik van der Kooi, Vice President, Advertiser and Publisher Solutions, Microsoft Advertising
  • Troy Young, President, Hearst Digital Media

Others continuing their terms are:

  • Joe Apprendi, CEO, Collective
  • Ned Brody, Senior Vice President, Advertising Technology and Strategy, Yahoo
  • Kevin Conroy, President, Digital and Enterprise Development, Univision
  • Jory Des Jardins, Senior Vice President, Global Strategic Alliances, SheKnows
  • Michael Friedenberg, CEO, IDG U.S.
  • Michael Ford, Executive Vice President and Sports Group President, Time Inc.
  • Joan Gillman, Executive Vice President and CEO, Media Services, Time Warner Cable
  • Eric Harris, Chief Business Operations Officer, BuzzFeed
  • Curt Hecht, Chief Global Revenue Officer, The Weather Company
  • Mark Howard, Chief Revenue Officer, Forbes Media
  • Eric Johnson, Executive Vice President, Global Multimedia Sales, ESPN
  • Seth Ladetsky, Senior Vice President, Sales, Turner Sports
  • David Lawenda, Head of Global Marketing Solutions, Facebook
  • David J. Moore, President, WPP Digital, and Chairman, Xaxis
  • David Morris, Chief Revenue Officer, CBS Interactive
  • Jim Norton, Global Head of Media Sales, AOL
  • Penry Price, Vice President, Global Sales for Marketing Solutions LinkedIn
  • Scott Schiller, Executive Vice President, Digital Advertising Sales, NBCUniversal
  • Drew Schutte, Executive Vice President and Publisher, Details, Condé Nast
  • Tad Smith, President and CEO, Madison Square Garden Company
  • John Trimble, Chief Revenue Officer, Pandora Media
  • Lauren Wiener, President, Tremor Video
  • Jacob Weisberg, Chairman and Editor-in-Chief, The Slate Group
  • Mike Welch, President, AT&T AdWorks

The IAB Board of Directors Executive Committee includes:

  • IAB President – Randall Rothenberg, President and CEO, IAB
  • Chairman – David Morris, Chief Revenue Officer, CBS Interactive
  • Vice Chair – Lauren Wiener, President, Tremor Video
  • Joe Apprendi, CEO, Collective
  • Joan Gillman, Executive Vice President and CEO, Media Services, Time Warner Cable
  • Curt Hecht, Chief Global Revenue Officer, The Weather Company
  • Rich Lefurgy, General Partner, Archer Advisors (Ex-Officio)
  • Neal Mohan, Vice President, Display Advertising, Google
  • David J. Moore, President, WPP Digital, and Chairman, Xaxis (Ex-Officio)
  • Jim Norton, Global Head of Media Sales, AOL
  • Joe Rosenbaum, Partner, Reed Smith LLP (Ex-Officio)
  • Vivek Shah, CEO, Ziff Davis
  • John Toohey, Group Vice President, Finance, Time Warner Cable Media (Ex-Officio)
  • Rik van der Kooi, Vice President, Advertiser and Publisher Solutions, Microsoft Advertising

“The IAB Board of Directors has always served as a bedrock of insight, intelligence and decisive leadership for the interactive marketing community,” said Randall Rothenberg, President and CEO, IAB. “This year’s board includes industry pioneers from blue-chip media brands, C-level executives from digital native powerhouses, and trailblazers in the world of advertising technology. Their diverse perspectives are sure to be of incredible value to the IAB, and their collective efforts will be a boon to the entire ecosystem.”

About the IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing programs. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. The organization is committed to professional development, elevating the knowledge, skills, and expertise of individuals across the digital marketing industry. The IAB also educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Founded in 1996, the IAB is headquartered in New York City.

IAB Media Contact
Laura Goldberg
347.683.1859
[email protected]