IAB “Brand Disruption Summit,” and “Policy Summit” tackle timely implications of COVID-19-accelerated consumer behaviors and election results
Speakers include Paris Hilton, FCC Commissioner Geoffrey Starks, Campari, L’Oréal, Molson Coors, ThirdLove, TikTok, and Nala Cat
NEW YORK, NY (October 27, 2020) – From November 9-12, IAB will be hosting Brand Disruption Week, which includes two timely virtual summits that bring together brands, agencies, marketers, and public policy leaders to help navigate the rapidly changing industry landscape. This includes the explosion in streaming consumption, the direct-to-consumer (DTC) revolution, the impending post-cookie internet, and implications of the 2020 election on the digital advertising industry.
“Disruptive brands have embraced consumers’ shifting behaviors and are illuminating how all brands must now interact with their customers,” said David Cohen, CEO, IAB. “By gathering the entire digital marketing industry together — direct-to-consumer brands, incumbent brands, agencies, and technology providers — Brand Disruption Week provides an opportunity to understand consumer insights, embrace data-driven creative development and targeting, and leverage the latest behavior trends and emerging technology.”
Brand Disruption Week encompasses two distinct events – One focused on evolving business trends and the other on the evolving political environment:
The week kicks off with the IAB Brand Disruption Summit, November 9-11. The event is designed to shine a light on how emerging brands are growing market share and how established brands are pivoting in response by building direct relationships with their customers. Content will showcase critical topics for brands of all sizes including:
- Emerging Technology, Evolving Behavior: The Great Consumer Experience Reboot
- Innovative Leadership & Organizational Agility: Advanced Fundamentals of Post-Pandemic Management
- Data, Disrupted: Life After the Third-Party Cookie
- Creative Disruption: Data-Driven Creativity
Speakers include Andie Swim, Barstool Sports, Creative Labs: a joint venture with CAA (joined by Nala Cat), Campari America, Facebook, Fred Segal, Hubble Contacts, Kimberly-Clark, L’Oréal, Mindshare, Molson Coors, M13, Paris Hilton, Publicis, The Ringer Podcast Network, Slumberkins, ThirdLove, and more.
Brand Disruption Week concludes on November 12 with IAB Policy Summit, which brings together members of Congress, White House officials, leaders in media, technology, and government from across the U.S. The summit will examine post-election implications for the industry and find solutions that enable a sustainable and consumer-centric media and marketing ecosystem in this highly charged political environment.
Speakers include Rep. Suzan Delbene (D-WA), Jim Sciutto, Anchor and Chief National Security Correspondent, CNN, Geoffrey Starks, FCC Commissioner, and many more.
“Consideration for consumer trust and transparency is front and center for our industry. The implementation and introduction of new state privacy laws, the demise of third-party cookies, and the removal of identifiers for advertisers has necessitated mobilization at the federal and local levels. Legislative agendas are only getting more complicated in 2021 and IAB is unifying and educating the industry about what to expect and how to plan for the political climate ahead,” said Dave Grimaldi, Executive Vice President, Public Policy, IAB.
New Insights Being Released Throughout Disruption Week
Over the course of the week, IAB will reveal three new sets of insights. The fourth annual “Brand Disruption Report,” will provide a comprehensive investigation of the year’s most significant changes and advances in the Direct Brand Economy. It highlights the consumer sectors most disrupted by startups, M&A activity, impactful new retailing, and “experience” technologies, COVID-19’s effect on disruptor brand supply chains, the evolution of brands’ use of social media and other media platforms, and other salient topics.
“IAB 250 Direct-to-Consumer Brands to Watch: Covid Impact Report,” a special edition of IAB’s annual “IAB 250 Direct Brands to Watch” report, will also be released, showcasing 100 DTC brands that have best navigated the challenges presented by the COVID-19 lockdown.
We will also discuss findings from IAB’s benchmark study: “CCPA Compliance: An In-Depth Survey of the Advertising Industry.” An extensive survey examining how companies across the digital advertising ecosystem are approaching CCPA compliance and identifying in detail company views concerning the law.
For more information on Brand Disruption Summit, please visit: iab.com/events/2020-brand-disruption-summit/
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.