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AI Is Eating Advertising – and 2019 Will Be Critical For Getting It Right

AI Is Eating Advertising – and 2019 Will Be Critical For Getting It Right
AI Is Eating Advertising – and 2019 Will Be Critical For Getting It Right
AI Is Eating Advertising – and 2019 Will Be Critical For Getting It Right

 

Lexus recently released the first ad written by AI – and it was surprisingly good. Was it a stunt? Sure.

But it’s also a wakeup call about how AI is changing the very nature of advertising as we know it – and what’s ahead in 2019.

Already, 95% of advertisers have terabytes upon petabytes of demographic data, including personal data, location information and interests they can use to target prospects they know almost nothing about. Artificial intelligence is a way to

Read more in AdExchanger:  AI Is Eating Advertising – and 2019 Will Be Critical For Getting It Right