Lexus recently released the first ad written by AI – and it was surprisingly good. Was it a stunt? Sure.
But it’s also a wakeup call about how AI is changing the very nature of advertising as we know it – and what’s ahead in 2019.
Already, 95% of advertisers have terabytes upon petabytes of demographic data, including personal data, location information and interests they can use to target prospects they know almost nothing about. Artificial intelligence is a way to