Video Landscape Report

Video Landscape Report 1

The current video landscape is complex and evolving due to the confluence of technological innovations and consumer behavior shifts. As part of our continued effort to simplify video and educate the advertising marketplace about the growth and value of video, the IAB Video Center of Excellence has created this “Video Landscape Report.” It was compiled from existing industry research and analysis, and consultations with more than a dozen industry practitioners and subject matter experts from broadcast, cable, ad tech, digital pure plays, agencies, and brands.

This report provides perspectives on the current state of the video advertising ecosystem, and discusses current opportunities, challenges, and emerging trends. This report is a go-to resource for the industry and we intend to keep it regularly updated with insights and trends as the video landscape changes.

View the report

This is the fifth iteration of the report, December 2018 (initially released in October 2016).