Home

Video Landscape Report

The current video landscape is complex and evolving due to the confluence of technological innovations and consumer behavior shifts. As part of our continued effort to simplify video and educate the advertising marketplace about the growth and value of video, the IAB Video Center of Excellence has created this “Video Landscape Report.” It was compiled from existing industry research and analysis, and consultations with more than a dozen industry practitioners and subject matter experts from broadcast, cable, ad tech, digital pure plays, agencies, and brands.

This report provides perspectives on the current state of the video advertising ecosystem, and discusses current opportunities, challenges, and emerging trends. This report is a go-to resource for the industry and we intend to keep it regularly updated with . . .

 

You must be an IAB Member to continue reading.

To receive IAB member benefits, you must be employed by one of our member companies and have a verified business email address associated with your account.

 

 

If have an IAB Portal account, please create a new account on iab.com and we will link to your records. If you're logged in and believe you are seeing this message in error, log out and try with another account or contact us about your company's membership status.

Contact [email protected] with press inquiries.