Rise of Users, Intelligence and Operating Systems
The social ecosystem continues to grow and evolve at a speed that creates increasing risks, challenges and opportunities for market participants. As a result, the social landscape represents a complex investment thesis for all – from entrepreneurs to brands and agencies, from acquisitive corporations to VC’s and private equity, not to mention investment bankers or, for that matter, the mass users of social themselves.
Social (earned media) dramatically alters the media mix model (i.e., the all‐encompassing cross channel view of paid + owned + earned). It has redefined the way content is created, discovered, shared and consumed and, in the process, how advertisers (brands and agencies) participate. Social media is emotional, as compared to traditional media, which long . . .
Claim your free account to continue reading. |
