The Diversity Dividend and the Looming Skills Gap in the Interactive Media Industry

The Diversity Dividend and the Looming Skills Gap in the Interactive Media Industry

 

“The Diversity Dividend and the Looming Skills Gap in the Interactive Media Industry,” a report released today by IAB and the IAB Education Foundation, summarizes the current state of the interactive media and marketing workforce and reveals next steps the Foundation is taking to educate, welcome and sustain a growing industry that embraces racial, gender, economic, and cultural diversity. Through its efforts, the Foundation intends to establish a dedicated initiative called iDiverse, which will train 2,000 entry-level candidates, increase the diversity of the ecosystem’s candidate pool by 50 percent, target 25 percent total employee diversity across all jobs and roles, and improve retention of diverse employees by 25 percent by 2020.

Read the Press Release

Read the Report