With health and beauty brands seeking to reach a target audience of regular skincare and suntan lotion buyers, the Interactive Advertising Bureau released research that shows that this coveted group is much more inclined to engage in online and mobile activities than the average adult, and they are also more prone to regularly view digital video programming. In addition, they are much more influenced in their beauty purchases by internet ads than the average consumer (29% vs. 15%).
IAB conducted a custom analysis of syndicated Prosper Insights & Analytics™ data to look at consumers and media behaviors of consumers. The analysis employed multiple waves of survey results. Prosper Insights & Analytics Media Behaviors & Influence Survey was used to identify Frequent Skincare Buyers 18 and . . .
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