Screenless devices are seeing exponential growth across households throughout the U.S. This growth not only disrupts how brands approach their typical marketing plans but provokes them to take action in order to capitalize on the emerging market. Brands who don’t educate themselves on the screenless device marketplace could be significantly missing out on reaching new and untapped audiences and/or risk losing relevance in an ever-growing cluttered space of brands and advertisements.
Such a new and rapidly growing ecosystem allows for brands to find unique and creative ways to reach the expanding screenless audience. Brand messages that prioritize audio will become more effective than visual ones, if not potentially more. This represents a prime opportunity for marketers to confidently reach a new . . .
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