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Privacy Laws & Digital Advertising: Multi-jurisdictional Overview and Implications

Privacy Laws & Digital Advertising: Multi-jurisdictional Overview and Implications 1

The IAB’s Legal Affairs Council launched the Cross-Jurisdiction Privacy Project (“CJPP”) in August of 2020 with the goal of exploring how the privacy laws of Australia, Brazil, Canada, China, India, Israel, Japan, Mexico, Nigeria, Singapore, and South Korea apply to the digital advertising industry. In addition to surfacing how these laws compare to each other, the CJPP provided an opportunity to examine how participants in digital ad transactions could more efficiently communicate their compliance with those laws through a global privacy string being developed by the IAB Tech Lab. The Cross-Jurisdiction Privacy Project consisted of two phases.

The first phase encompassed the drafting of this CJPP Compendium. The second phase involved the compilation of a chart, the CJPP Legal Specifications, representing those . . .

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