Mobile’s Role in a Consumer’s Media Day in the United States and in China: The Smartphone as an Extension of the Self and an Extension into the World

Groundbreaking Study from IAB & The Interactive Internet Advertising Committee of China Provides Critical Insights for American Brands Seeking To Do Business in People’s Republic
With smartphone penetration still in the early stages in China, this new study indicates that the People’s Republic could become a “one screen nation,” outpacing the U.S. in consumers who use smartphones as their sole or primary media device. The study is the first of its kind, conducted jointly by IAB and the Interactive Internet Advertising Committee of China (IIACC), the trade associations for digital media companies in the U.S. and China, respectively.

Mobile’s Role in a Consumer’s Media Day in the United States and in China: The Smartphone as an Extension of the . . .