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MIXX Cross Platform Creative Showcase

IAB is celebrating great examples of creative execution. View the IAB MIXX Awards winners from 2015 and 2016 in the Omni-Channel Storytelling/Cross-Media Integration category which focuses on creating and delivering compelling, complete, and cohesive brand storytelling across multiple screens and platforms with each content/creative tailored to the appropriate platform or channel.

#MyFamilyCan

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#MyFamilyCan


SPC had two main objectives:

  • Increase sales of SPC without resorting to discounting
  • Increase SPC’s relevance by growing the brand conversation

Year: 2015

Award Level: Bronze

Creators: Leo Burnett Melbourne

Video Category: Cross Media Integration

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Taco Bell Blackout

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Taco Bell Blackout


Taco Bell wanted to drive downloads of their mobile ordering app by generating mass awareness and social conversation amongst their most engaged fans across the social web.

Year: 2015

Creators: DigitasLBi San Francisco

Video Category: Cross Media Integration

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Risk Everything

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Risk Everything


Nike wanted to distance itself from their competitors as the world’s number one football brand, and create engaging content that would span three months instead of a mere ad campaign.

Year: 2015

Award Level: Bronze

Creators: Wieden+Kennedy

Video Category: Cross Media Integration

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The Boys

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The Boys


Pacific Brands wanted to get Australian males to start thinking and talking about their choice of underwear, and re-establish Bonds as the brand known for comfortable underwear.

Year: 2016

Award Level: Gold

Creators: Clemenger BBDO Melbourne

Video Category: Cross Media Integration

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Deadpool Gets Busy

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Deadpool Gets Busy


Fox Home Entertainment’s goal was for Deadpool to be the top selling Marvel Digital HD title of all time. They wanted to make fans feel as if they were actually hearing from the main character.

Year: 2016

Award Level: Gold

Creators: Armed Mind, Think Jam, Allison + Partners, Hi5, and Zenith

Video Category: Cross Media Integration

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Samsung ANTIdiaRY

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Samsung ANTIdiaRY


Samsung’s goal was to add value to smartphone ownership, beyond the device itself, by putting their most innovative technology behind the most disruptive forces in music and culture.

Year: 2016

Award Level: Bronze

Creators: 72andSunny and Starcom

Video Category: Cross Media Integration

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