IAB is celebrating great examples of creative execution. View the IAB MIXX Awards winners from 2015 and 2016 in the Omni-Channel Storytelling/Cross-Media Integration category which focuses on creating and delivering compelling, complete, and cohesive brand storytelling across multiple screens and platforms with each content/creative tailored to the appropriate platform or channel.
#MyFamilyCan
#MyFamilyCan
SPC had two main objectives:
- Increase sales of SPC without resorting to discounting
- Increase SPC’s relevance by growing the brand conversation
Year: 2015
Award Level: Bronze
Creators: Leo Burnett Melbourne
Video Category: Cross Media Integration
Taco Bell Blackout
Taco Bell Blackout
Taco Bell wanted to drive downloads of their mobile ordering app by generating mass awareness and social conversation amongst their most engaged fans across the social web.
Year: 2015
Creators: DigitasLBi San Francisco
Video Category: Cross Media Integration
Risk Everything
Risk Everything
Nike wanted to distance itself from their competitors as the world’s number one football brand, and create engaging content that would span three months instead of a mere ad campaign.
Year: 2015
Award Level: Bronze
Creators: Wieden+Kennedy
Video Category: Cross Media Integration
The Boys
The Boys
Pacific Brands wanted to get Australian males to start thinking and talking about their choice of underwear, and re-establish Bonds as the brand known for comfortable underwear.
Year: 2016
Award Level: Gold
Creators: Clemenger BBDO Melbourne
Video Category: Cross Media Integration
Deadpool Gets Busy
Deadpool Gets Busy
Fox Home Entertainment’s goal was for Deadpool to be the top selling Marvel Digital HD title of all time. They wanted to make fans feel as if they were actually hearing from the main character.
Year: 2016
Award Level: Gold
Creators: Armed Mind, Think Jam, Allison + Partners, Hi5, and Zenith
Video Category: Cross Media Integration
Samsung ANTIdiaRY
Samsung ANTIdiaRY
Samsung’s goal was to add value to smartphone ownership, beyond the device itself, by putting their most innovative technology behind the most disruptive forces in music and culture.
Year: 2016
Award Level: Bronze
Creators: 72andSunny and Starcom
Video Category: Cross Media Integration
