Metaverse for Brands

Will the metaverse impact the advertising landscape? The short answer is yes! The metaverse market is expected to reach $800 billion by 2024 (Bloomberg.) For most brands, however, activating in metaverse environments is a black box in every sense of the word.

This paper is designed to equip brands with a framework for developing a realistic metaverse strategy including being able to:

• Understand the current brand opportunities within the metaverse
• Distinguish between Web3 and the metaverse
• Know what brands can do today in the metaverse
• Know how to approach creating a practical metaverse strategy

There is no single definition of the metaverse. One of the more commonly accepted definitions comes from Matthew Ball . . .