As the adoption of live video streaming continues to increase, publishers and advertisers are finding new and creative ways to engage with a growing live audience. But what live streaming experiences do consumer prefer? How do streaming habits differ by country and region? And what untapped advertising opportunities exist in this dynamic format? The first ever Global Live Video Streaming Survey conducted by OnDevice, on behalf of IAB, provided an in-depth understanding of consumer streaming preferences and answers to these any many other important questions.
This IAB research was conducted with the additional support of IAB Australia, IAB Brazil, IAB Canada, IAB Chile, IAB China, IAB Colombia, IAB Germany, IAB Gulf Cooperation Council, IAB Hungary, IAB Ireland, IAB Italy, IAB Mexico, IAB Peru, IAB . . .
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