Keeping Up On Cross-Platform Video Measurement

The rapid shift in consumer behavior towards multiscreen viewing has opened up a plethora of platforms and access points for brands and marketers to reach, connect, and engage with their desired audiences. While multiscreen viewing presents new monetization opportunities to publishers and content creators, counting the unduplicated audience across screens and devices continues to be a major challenge and barrier to the growth of the video ecosystem.

As part of the efforts to address the cross-platform video measurement challenge and provide clarity, simplicity and transparency for both buyers and sellers, IAB Video Center of Excellence has worked with leading measurement companies to create a high-level summary of syndicated cross-platform video measurement methodology. The outcome is a simplified, easy-to-understand information grid . . .