After record-breaking growth in 2021, internet advertising revenue has slowed but still delivered double-digit growth in 2022. That's according to the newly released “IAB Internet Advertising Revenue Report: Full Year 2022,” conducted by PwC.
Between 2021 and 2022, internet advertising revenues grew 10.8% year-over-year (YoY) totalling $209.7 billion and overall revenues increased $20.4 billion YoY. Q1 saw the highest growth of 21.1% followed by Q2 at 11.8%, resulting in ad revenues for the first half of the year surpassing $100 billion for the first time. Revenues slowed in Q3 (8.4%) and Q4 (4.4%).
Key Findings Include:
- Buyers are diversifying their spending; digital video, digital audio, and programmatic . . .
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