IAB, in partnership with IAB China, commissioned GfK to conduct a primary research project examining the role that mobile phones and tablets play in consumers’ lives in China as compared with the United States.
Six in ten Chinese smartphone users feel the device makes them more successful in their personal life – twice that of American smartphone users; these proportions are also identical among tablet users in each country. Chinese smartphone users react more with ads on the device – almost six in ten do so at least once a day – triple that of American users. Almost half (43%) of tablet users in China interact with ads daily, again higher than the U.S. (27%)
The main objective of the research is to compare and contrast American . . .
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