This year, five states—California, Colorado, Connecticut, Utah, and Virginia—have comprehensive consumer privacy laws going into effect. These laws introduce new requirements that broadly impact the digital advertising ecosystem.
The IAB Legal Affairs Council seeks to improve clarity and consensus around the application of state privacy laws to the digital advertising industry. To further that goal, the Legal Affairs Council recently surveyed industry participants, across publishers, ad tech companies, agencies, brands, and law firms, regarding their interpretation and implementation of the new state privacy laws. This survey provides a comprehensive set of benchmarks for companies to evaluate their existing privacy compliance approaches, as well as see where the market is moving in terms of privacy best practices.
The survey garnered nearly 100 responses—here . . .
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