IAB Mobile Gamers

The Future of Mobile Game Advertising 4

Mobile Gaming apps are the most popularly used mobile app type, according to the IAB study “Mobile Gamers: Who They Are, How They Shop, and How to Reach Them” which is based on an IAB analysis of Prosper Insights data. Since the data supports the finding that Mobile Gamers rely heavily on their smartphones, the report further examines the behaviors and economic outlook of mobile phone owners who use their smartphones for all of its functions as compared to the general U.S. Adult 18 and over population.

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