Home

2018 Full-Year IAB Internet Ad Revenue Report

Digital revenues for full year 2018 surpassed $100 billion for the first time Internet advertising revenues in the United States totaled $107.5 billion for the full year (“FY”) of 2018, with Q4 2018 accounting for approximately $31.4 billion and Q3 2018 accounting for approximately $26.6 billion. Revenues for FY 2018 increased 21.8% over FY 2017.

Quarter over quarter digital revenues increase 18.1% for Q4 2018 Advertising revenues delivered on mobile devices totaled $69.9 billion in FY 2018, a 39.7% increase from the prior FY 2017 revenues of $50.1 billion. Advertising delivered on a mobile device now makes up 65.1% of total internet advertising revenues.

Advertising revenues from digital video totaled $16.3 billion for FY 2018 . . .

 

You must be an IAB Member to continue reading.

To receive IAB member benefits, you must be employed by one of our member companies and have a verified business email address associated with your account.

 

 

If you have an IAB Portal account, please create a new account on iab.com and we will link to your records. If you're logged in and believe you are seeing this message in error, log out and try with another account or contact us about your company's membership status.

Contact [email protected] with press inquiries.