IAB Internet Advertising Revenue Report 2018 Full Year Results

IAB internet advertising revenue report 86

Digital revenues for full year 2018 surpassed $100 billion for the first time Internet advertising revenues in the United States totaled $107.5 billion for the full year (“FY”) of 2018, with Q4 2018 accounting for approximately $31.4 billion and Q3 2018 accounting for approximately $26.6 billion. Revenues for FY 2018 increased 21.8% over FY 2017.

Quarter over quarter digital revenues increase 18.1% for Q4 2018 Advertising revenues delivered on mobile devices totaled $69.9 billion in FY 2018, a 39.7% increase from the prior FY 2017 revenues of $50.1 billion. Advertising delivered on a mobile device now makes up 65.1% of total internet advertising revenues.

Advertising revenues from digital video totaled $16.3 billion for FY 2018, up 37% from the prior year. Revenues from digital video now make up more than 15% of total revenues.

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