IAB Guide to Learning & Development Best Practices

The media and marketing industries are beset by technological shifts and evolving consumer trends that create an urgent need for on-going employee training. The field of Learning & Development is dedicated to improving team and individual performance by honing skills and knowledge required for businesses to stay productive and competitive.  Investing in a comprehensive learning and development strategy can make a significant difference to an organization’s success, impacting sales team revenue, operational efficiency, and the implementation of new business strategy.

The IAB Guide to Learning & Development Best Practices was developed by the IAB Learning & Development Best Practices 2017 Task Force, part of the IAB’s Learning & Development Council. Recognizing the uniquely important role that learning and development programs play in . . .


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