IAB Advanced TV Industry Primer

Now is a time of unprecedented opportunity and new sources of value for advertisers, for media companies, and even for consumers of digital video and Advanced TV content. The technology that underlies Advanced TV content and advertising distribution also affords unheard-of levels of control for advertisers looking to locate and re-aggregate specific audiences, for media publishers looking to derive the highest premiums for their inventory, and for consumers who just want to watch what they like when and where they like.

This Advanced TV Industry Primer aims to provide a grounding for both buyers and sellers in what Advanced TV is, who the players are in the space, specific opportunities and challenges, and how to take advantage of the unfolding evolution from linear . . .