The Interactive Advertising Bureau, in association with the Games Committee, is pleased to release an update to a series of papers that will lead the way to a vigorous and healthy industry with commonly adopted terminology, practices and standards.
The report outlines a detailed overview of the various game platforms, primarily “console” and “personal computer (PC)/online” layering in the types of games that can be played on each. The differences that exist in the operating ecosystem for each platform are explained, as well as a comprehensive exploration of the available advertising models and opportunities.
While video games are one of the fastest-growing advertising platforms in digital media today, there are still many components that need standardization. This report identifies potential areas for standardization . . .
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