No matter what analogy you prefer, one truth is undeniably clear: Technology has fundamentally advanced the creation of what many call “big data.” Consider:
- From the dawn of time through 2003, according to Google’s executive chairman, Eric Schmidt, human civilization generated approximately 5 exabytes of aggregate information. In 2009, that much data—captured in the equivalent of 25 quadrillion tweets—was generated every two days
- Globally, businesses created 1.8 zettabytes of data in 2011, according to IDC. That output—enough to fill 57.5 billion 32-gigabyte Apple iPads—is growing approximately 62 percent annually (on a compounded basis)
- In July 2011, Facebook’s 750 million worldwide users uploaded approximately 100 terabytes of data every day to . . .
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