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Coronavirus Ad Spend Impact: Buy-Side

Coronavirus Ad Spend Impact: Buy-Side

Approximately 400 buy-side decision-makers shared their changes to ad spend and messaging strategies with us so that we can help you better prioritize and manage through this crisis.

According to 74% of media buyers, planners and brands, Coronavirus will have a bigger impact on advertising than the 2008 financial crisis.

  • 70% of buyers have already adjusted or paused their planned ad spend, while 16% is still determining what actions to take.
    • Nearly a quarter (24%) of respondents have paused all advertising spend for the remainder of Q1 and Q2 while 46% indicated they have adjusted their ad spend for the same time period
    •  73% of buyers are indicating that the coronavirus will have an impact on the . . .

       

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