Approximately 400 buy-side decision-makers shared their changes to ad spend and messaging strategies with us so that we can help you better prioritize and manage through this crisis.
According to 74% of media buyers, planners and brands, Coronavirus will have a bigger impact on advertising than the 2008 financial crisis.
- 70% of buyers have already adjusted or paused their planned ad spend, while 16% is still determining what actions to take.
- Nearly a quarter (24%) of respondents have paused all advertising spend for the remainder of Q1 and Q2 while 46% indicated they have adjusted their ad spend for the same time period
- 73% of buyers are indicating that the coronavirus will have an impact on the . . .
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