More than 200 sellers shared current insights and their future predictions on the impact of the Coronavirus pandemic on advertising revenue. They give perspectives on what sellers find most challenging to their operations and what they want buyers to know.
- 98% of sell-side respondents say they are expecting a decrease in revenue in 2020, and 69% of those have/are already reforecasting.
- The coronavirus crisis has driven massive growth in news consumption, but publishers are unable to monetize it—news publishers are twice as likely to be blacklisted vs. others.
- Both buy- and sell-sides expect the greatest impact on media spend and revenue in the immediate term (Mar-Jun) with Digital faring better . . .
You must be an IAB Member to continue reading.
To receive IAB member benefits, you must be employed by one of our member companies and have a verified business email address associated with your account.Log In or Create Account
If have an IAB Portal account, please create a new account on iab.com and we will link to your records. If you're logged in and believe you are seeing this message in error, log out and try with another account or contact us about your company's membership status. Contact [email protected] with press inquiries.