The California Consumer Privacy Act (CCPA) takes effect January 1, 2020 and will have profound implications on the digital advertising industry.
This “Roadmap” provides a structured and comprehensive framework of CCPA’s obligations as they relate to those in the digital advertising industry who collect, sell and/or disclose personal information. Use this Roadmap as both a desk reference and compliance tool to help your organization prepare for when CCPA takes effect. Also, we expect the Roadmap to become a place where industry lawyers can crowdsource their thoughts and interpretations about specific statutory provisions.
Before reviewing the chart, you should familiarize yourself with the key definitions listed below and answer the following questions as they relate to your company:
- Is my company a . . .
You must be an IAB Member to continue reading.
To receive IAB member benefits, you must be employed by one of our member companies and have a verified business email address associated with your account.Log In or Create Account
If you have an IAB Portal account, please create a new account on iab.com and we will link to your records. If you're logged in and believe you are seeing this message in error, log out and try with another account or contact us about your company's membership status.
Contact [email protected] with press inquiries.