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Blockchain for Video Advertising: A Market Snapshot of Publisher and Buyer Use Cases

IAB Releases the IAB CCPA Compliance Framework for Publishers & Technology Companies and its Limited Service Provider Agreement

When the history of 2017 is written, many themes will jump to the fore, but in the realm of technology none will prove to be as important as blockchain. This was the year that blockchain, and bitcoin–the first, and arguably most well-known application of blockchain– entered the mainstream. Financial mavens on CNBC squawked almost daily about bitcoin, the price of which, at one point, topped $10,000; the first futures market for digital currency was launched, and venture funding for blockchain startups reached $3.7 Billion. Perhaps the most tell-tale sign of investment mania was ironically demonstrated by the Long Island Iced Tea company, which changed its name to the Long Blockchain Corporation, announced it was going to start mining bitcoin, and . . .

 

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