What is blockchain?
Blockchain, best known at this point in the context of financial markets, is the technology underpinning Bitcoin, with many innovative uses. Blockchain is an immutable, distributed ledger or record of transactions between a network of participants. The entries in the ledger are governed by pre-defined rules and validated by the network. The network can be public like bitcoin or private with only select participants.
What are the benefits of blockchain in the media and advertising space?
- Given the complex nature of the digital advertising supply chain, blockchain technology can offer greater efficiency, reliable and high-quality data.
- Blockchains can create a more efficient medium by which two or more completely anonymous or semi-anonymous parties can complete . . .
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