As digital ad spending continues to increase, advertisers have become more sophisticated both in their demands for high quality environments for their messages as well as their tools in assessing them. With the goal of keeping their brand safe, Brand Safety has taken a primary position as marketers invest and evaluate those investments in digital media. Digital media platforms can address advertiser concerns by highlighting factors that overcome issues related to unsafe environments.
Digital Audio platforms offer several advantages that enhance brand safety. The ability to select content channels and control an ad’s context and engaged listening where the listeners are actively engaged in selection of programming create positive listening environments for advertiser messaging. Non-skippable ads and in-app listening diminish the incidence . . .
You must be an IAB Member to continue reading.
To receive IAB member benefits, you must be employed by one of our member companies and have a verified business email address associated with your account.
Log In or Create Account
If have an IAB Portal account, please create a new account on iab.com and we will link to your records. If you're logged in and believe you are seeing this message in error, log out and try with another account or contact us about your company's membership status.
Contact [email protected] with press inquiries.