Interactive Advertising Bureau | AR Buyer’s Guide

AR Buyer’s Guide

AR – The Next Frontier in Immersive Advertising Experiences Since Apple and Google equipped phones with Augmented Reality (AR)-ready software, an increasing number of AR apps are being used by consumers on a daily basis. This year, the number of AR users in the U.S. alone is expected to reach 85 million [1]. Consumers, particularly … Continue reading AR Buyer’s Guide