AI has become a regular part of consumers’ lives – moving beyond experimentation and into everyday use. As adoption grows, publishers are feeling the impact of AI-driven content discovery and are seeking greater control over how their content is utilized. In two new studies conducted by the IAB Insights Engine, IAB has uncovered that while AI usage has become mainstream, its long-term success depends on building trust with consumers and creating a sustainable value exchange for publishers.
Drawing on surveys of 500 U.S. consumers and 110 U.S. publishers, these two reports (The AI Adoption Era: From Consumer Usage to Rising Expectations and The AI Discovery Shift: How Publishers Are . . .
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