Advanced TV is an umbrella term that refers to television content that evolves beyond traditional, linear TV delivery models. Advanced TV targeting enables advertisers to serve one ad to one household as opposed to broadcasting the same ad to all households. Advanced TV includes OTT (Over the Top)/Connected TV, Addressable TV, and Addressable VOD (Video on Demand).
OTT / Connected TV
OTT leverages “apps” to stream video content to a television via an internet connection. Viewing methods include:
- On-demand – where viewers select and watch content whenever they wish
- Linear/live – where viewers watch at a particular time, channel or app (live content is streamed in real time as the event happens)
OTT/Connected TV . . .
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