Home

IAB Q1 2021 Impact Study

IAB Q1 2021 Impact Study

The IAB Q1 2021 Impact study offers buy-side trends and insights to determine whether ad investments, planning, strategies, and tactics are shifting for 2021. We surveyed marketers, media buyers, and planners to understand the stability of the marketplace, opportunities to grow business, and expectations for Upfronts/Newfronts.

Key Findings:

  • Ad buyer optimism continues to increase in 2021
    • Few ad buyers (15%) felt that 2020 events had great impact on their annual budgeting
  • The Upfronts season will begin to experience a decline in 2021 investments as digital spend increases
    • The Scatter buying model is expected to gradually increase over the next few . . .

       

      You must be an IAB Member to continue reading.

      To receive IAB member benefits, you must be employed by one of our member companies and have a verified business email address associated with your account.

       

       

      If have an IAB Portal account, please create a new account on iab.com and we will link to your records. If you're logged in and believe you are seeing this message in error, log out and try with another account or contact us about your company's membership status.

      Contact [email protected] with press inquiries.