This publication is intended for U.S. audiences and is not for those in the European Economic Area or the United Kingdom.
Programmatic advertising has become a key element in most digital ad budgets for its scale and efficiency in targeting and placing digital advertising. As a result, more brands are bringing the management of programmatic in-house. This shift is changing the role that brands and agencies play in this arena and the structure of how they are managed.
With programmatic’s rise, the IAB Programmatic+Data Center aims to help inform its clients how programmatic is evolving the digital media landscape. The purpose of this whitepaper is to discuss the role that programmatic plays in the broader digital media ecosystem and . . .
You must be an IAB Member to continue reading.
To receive IAB member benefits, you must be employed by one of our member companies and have a verified business email address associated with your account.
Log In or Create Account
If you have an IAB Portal account, please create a new account on iab.com and we will link to your records. If you're logged in and believe you are seeing this message in error, log out and try with another account or contact us about your company's membership status.
Contact [email protected] with press inquiries.