IAB’s 2019 research estimates a $10 billion out-of-home U.S. advertising market across 3.3 million out-of-home display screens. More than ever, brands are utilizing digital out-of-home (DOOH) as a powerful component of their broader media mix. Innovative uses of DOOH continue to provide results delivering on a multitude of client KPIs such as awareness, brand trial, customer … Continue reading 2019 Digital Out-Of-Home (DOOH) Case Studies