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Increased Spending in Original Digital Video Programming and Mobile Video

Increased Spending in Original Digital Video Programming and Mobile Video

Nearly 60% of marketers' digital advertising budgets are allocated to digital video according to the 5th annual "Digital Content NewFronts: Video Ad Spend Study 2018." Half of advertisers will increase spending on digital video, mobile video, and advanced TV, and two-thirds of advertisers will shift funds from TV budgets to fund their digital video advertising. Investments in digital video and mobile video have been climbing steadily since 2016 with over 50% growth with advertisers spending on average more than $10 million annually, especially in original digital video (ODV) programming, which is expected to grow by 68% from 2016 to end of . . .

 

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