2016 Video Advertising Spend Study

Digital Video and Original Digital Video budget allocations resulting from the NewFronts event has steadily increased over the last 3 years. ​The 2015 NewFronts event is poised to capture just over a third of advertisers’ digital video budgets (overall), as well as a third of their original digital video budgets. In addition, 8 in 10 advertisers have increased their Original Digital Video budgets as a result of attending the NewFronts with TV-first buyers more likely to commit more dollars upfront and Digital-first buyers to spend more throughout the year.

Some of the key highlights include:

Digital Video Landscape

  • Ad spending on original digital video programming increased 114% since 2014
  • Marketers and Advertisers are spending on average more . . .

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