2015 Full Year IAB Consumer Usage Digital Trend Report

Mobile Data Usage & Control Primer 1.0 1

The 2015 Full Year IAB Consumer Usage Digital Trend Report covers which devices consumers are using, which sites they’re visiting, for how long and how this has changed over the year both overall and by key age groups across four sections:  Overall Internet Usage Across All Devices, Mobile, Computer-Based Internet Use and Digital Video.

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