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2012 Full-Year IAB Internet Advertising Revenue Report

Internet advertising revenues (“revenues”) in the United States totaled $36.6 billion for the full year of 2012, with Q4 2012 accounting for approximately $10.3 billion and Q3 2012 totaling approximately $9.2 billion. Revenues for the full year of 2012 increased 15% over 2011.

Highlights include:

  • Revenues increase 15% in 2012 — Internet advertising revenues in the United States totaled $10.31 billion in the fourth quarter of 2012, an increase of 12% from the 2012 third quarter total of $9.24 billion and an increase of 15% from the 2012 fourth quarter total $8.97 billion. 2012 full year internet advertising revenues totaled $36.57 billion, up 15% from the $31.74 billion reported in 2011.
  • Mobile advertising increases . . .

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